Saginaw Valley State University Cardinal Solutions (small business and non-profit marketing solutions)
Cardinal Solutions is an interdisciplinary faculty/student team that works directly with local businesses and non-profits to develop marketing solutions. Students analyze an organization’s goals, determine marketing needs and with the input and approval of the business, develop effective solutions.
In many ways this small group of students function as a business themselves with each student offering expertise in their discipline to ensure the success of the project. The result is outstanding outcomes for businesses and students.